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Only 24 hours after the announcement of the iPhone by Steve Jobs at MacWorld, Cisco filled a lawsuit against Apple.  Cisco says Apple’s new iPhone violates the trademark they owned since 2000 when it acquired InfoGear Technology, which originally registered the name.

In the spring of last year, Cisco’s Linksys division put the trademark to use and began shipping an Internet phone called "iPhone" that uses the increasingly popular Voice over Internet Protocol, or VoIP. The product was officially launched three weeks ago.

The two companies apparently had numerous negotiations about the use by Apple of the iPhone trademark. Apple does not seem to be impressed by the lawsuit. The two companies probably knew that the lawsuit would happen. Is it just negotiation strategies from both sides? I would say they have a lot of time to lose.

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