Online market research firm Compete Inc. surveyed 379 people in the U.S., most of whom had heard of the iPhone and have shopped for an iPod, to find out how interested they are in the device to produce the uncommissioned report. The iPhone is a combined music player and cell phone that Apple plans to start selling in the U.S. in June.
Among the 26 percent of respondents who said they’re likely to buy an iPhone, only 1 percent said they’d pay $500 for it. When Apple introduced the iPhone in January, it said it would cost $500 on the low end.
Forty-two percent of those who said they’re likely to buy the phone said they’d pay $200 to $299. Source
Early adopters will have no problem paying the $500. But if Apple is serious about selling 10 million units in 2008, they will have to adjust the price. Normally, consumers are getting a discount for signing a contract with a network operator. This will come when the first wave of hype will reach an end. Cingular could then re-introduce the signing rebate and bring the price to a more decent $200-$300.
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