Mike Lazaridis, Co-CEO of Research in Motion, said he sees no threat for the Blackberry coming from the iPhone. And if you look closely to the RIM strategy and the device, you will understand why. The iPhone and the Blackberry are simply two different kind of products with two different kind of markets.
The BB is a device for professionals and is basically an email and agenda management device. Ever wonder why the Blackberry is so addictive. Is it because of its phone features? Certainly not, my Blackberry is the worst mobile phone I ever had. Multimedia features? Mine can’t even display an image properly and there are absolutely no music capabilities.
But why is it so addictive? Because of the tight integration it has with the email server of the company you work for. There is simply no other mobile mail platform that can give the professional worker the same fluid experience with a mobile device.
The way RIM is seeing the business is through “deployment” of the RIM server in your IT network. They want to sell your company dozens, hundreds and thousands of blackberries but only after the implementation of their server linked to you email server is done. These deployments are done with RIM, the Network operator, the IT people from your company and many other people from many departments inside your company. It’s a very complex project that involves money, time and training of the users. It changes literally the way you work.
You won’t see that from the iPhone. The iPhone is a personal device made to be use without any other piece of software. The iPhone is going to be a huge success because it’s an iPod and it has a brilliant design and interface. The iPhone does have a lot of bells and whistles but those a rarely selling points when seriously choosing a working tool. On the other hand, the Blackberry is a lot less attractive when not completely synced with the Exchange server or another mail server.
The market for the iPhone is more mainstream product than the Blackberry. You will see people from of all ages buying the iPhone. iPod lovers will be the first ones to switch to the iPhone because before everything else, the iPhone is an iPod with phone and internet capabilities.
iPod, Therefore, iPhone…
![iPhone 3GS jailbreak available; Geohot releases “purplera1n” [UPDATED]](http://www.iphonefreak.com/wp-content/themes/freshnews/thumb.php?src=/wp-content/uploads/2009/07/iphone_jailbreaking.jpg&h=28&w=28&zc=1&q=80)
March 8th, 2007 at 10:00 pm
I think Iphones market will be limited. I’ve asked my friends w/ Ipods if they have any interest in the phone. They all have Treos which link to Outlook. If the Iphone won’t link to Outlook, it is just a really expensive Ipod which most people already own.
March 11th, 2007 at 11:40 am
but what if it does link to exchange?…
but i agree, iphone isn’t targeted as business tool.
March 11th, 2007 at 8:52 pm
A real link to exchange? The iPhone would then become a BB challenger.
March 12th, 2007 at 11:30 am
i love this blackberry on the picture.
May 12th, 2007 at 5:56 pm
Iphone: Please see two points and decide.
Technical Specifications
Screen size 3.5 inches
Screen resolution 320 by 480 at 160 ppi
Input method Multi-touch
Operating system OS X
Storage 4GB or 8GB
GSM Quad-band (MHz: 850, 900, 1800, 1900)
Wireless data Wi-Fi (802.11b/g) + EDGE + Bluetooth 2.0
Camera 2.0 megapixels
Battery Up to 5 hours Talk / Video / Browsing
Up to 16 hours Audio playback
Dimensions 4.5 x 2.4 x 0.46 inches / 115 x 61 x 11.6mm
Weight 4.8 ounces / 135 grams
US 499
March 23rd, 2008 at 10:55 pm
In June Apple is releasing software version 2.0, I think, that will allow the iPhone to work seamlessly with Microsoft Exchange servers, I saw this on Apples website. They did a live test of the service and it worked great. Apple is gearing for the Blackberry (business) market and the general market. They are incorporating several different applications that business IT professionals are wanting.