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Last Updated: 11:57 PM (PST), 6/9/08

“Exchange… as you know, we’ve done it… push email, calendars, contacts, auto-discovery, global address lookup, remote wipe, all this stuff built in. In addition we’ve worked with Cisco to build in their VPN services… all sorts of security demanded by the enterprise. Everything they told us they wanted, we built in.”

“We’ve had a beta going… 35% of the Fortune 500 has participated in that beta program. The top 5 banks, top 5 securities firms, 6 or 7 top airlines, 8 of 10 top pharma, and 8 of 10 top entertainment companies.”

[Jobs then shows a video of the new contact search feature, which allows you to search through your contacts, filtering contacts as you type.]

Scott Forestell has taken the stage with Steve Jobs and is now demonstrating the features of the SDK (Software Development Kit.) Scott then demonstrates how to construct a UI in Interface Builder, creating a basic application called “Nearby Friends.” This application shows contacts within a 10mi radius of the user. Scott builds this application by dragging and dropping interface elements.

Application Demos

“Sega has now taken the stage, “showing Super Monkey Ball again, but now with over 100 levels. Playing through the last world, which demonstrates how well the tilt-control works.” It took them [Sega] 95 days to code and will cost $9.99 (on the new App Store.)”

“eBay is now demonstrating Auctions on the iPhone that began development just 5 weeks ago. Auctions incorporates much of the typical eBay functionality. The app’s main screen allows you to quickly view the auctions you’ve listed, have bid on, or have been out-bid on. Also includes a custom photo viewer. Auctions will be available for download at no price.”

“Loopt, a location-aware social network. The app displays a map with pins representing where your friends currently are. User profiles show a log of where the person has been and the photos they’ve sent in. It’s easy to call or text them as well. Works with Loopt users on other platforms and will be available for free at the launch of the App Store.”

“TypePad [now takes the stage]. Their native app makes it very simple to blog or send in a photo. The photo can be taken right then using the camera, or be selected from the gallery.” TypePad will be available for free after the launch of the App Store.

Associated Press (AP): “They call it the Mobile News Network, and it gathers content from many trusted sources. It makes use of the location API by automatically showing nearby sources. Allows news video and photos to be viewed directly through the app. You can even report on news yourself by sending a first-hand report that includes photos and text. The app will be free at the launch of the App Store.”

Pangea Software. “They have ported 2 games to the iPhone. The first game is Enigmo, which is a physics-based game. Makes advanced use of the touch controls as well as the CPU. The second game is Cro-Mag Rally, which is a 3D racing game — the iPhone itself is the steering wheel.” Both of these games are priced at $9.99 (US.)

Band “includes a virtual piano, drums, 12-bar blues “instrument”, and a bass. All of the instruments sound very impressive and what you play can be recorded.”

MLB.com presents an application “Showing latest scores, real-time video highlights from every game!”

Modality is presented to the audience by a doctor. What is modality you ask? It’s a medical learning application, right on your iPhone. “The first [Modality] is a learning application for remembering the names of parts of the body. They will have dozens of apps available within weeks of the App Store launch.”

MIMvista “is for viewing medical imagery. [MIMvista] Takes advantage of the touch screen to change the information shown, zoom in and out, and scroll around. The images can be rendered in 3D live too. The app will be available at the launch of the App Store.”

“In just 2 weeks, Digital Legends has brought an amazing looking 3D fantasy adventure game to the phone. Uses OpenGL and touch controls. A better experience than other mobile gaming devices. The game will be ready by September.”

“”The wrong solution is to enable background processes… to allow an app to continue to run even after their user thinks they quit it.” Windows Mobile, we’re looking at you. Why’s it bad? “First, battery life, it drains power. Second, performance, it sucks up cycles and makes other things feel sluggish.”

“Apple has come up with a far better solution — a push notification service available for all developers. When the user quits the application, Apple will push updates from their servers to the iPhone. The developer’s servers push the notifications to Apple. These updates can include badges, sounds, and custom messages. This requires just one persistent connection and is extremely scalable.”

New Features

Forestall takes his seat as Steve Jobs takes the stage once more, now unveiling features contained within the new iPhone.

“Isn’t that fantastic? This is going to be great. In addition… we’ve got a few new features. The first one: contact search. Type in a few chars, instantly find who you’re looking for. Second? Full iWork document support — Pages, Numbers, and of course, Keynote. Great way to look at your iWork docs on the go. And we’ve completed MS Office support: Word, Excel, and now PowerPoint, too.”

“It’s super easy to download these docs and look at them on your iPhone. We’ve also added bulk delete and move, it’s rather handy. And the ability to save images you might get in an email, tap on them and save them to your library. The calc has a scientific mode… we’ve added parental controls. Teenagers might not like this, but that’s the way it has to be.”

“Really importantly, we’ve added many many languages, some of the ones we’re most excited about: two forms of entry for Japanese, two forms of entry for Chinese (simplified and traditional), including character drawing / recognition.”

“This is pretty cool. It’s one of the great advantages of not having plastic keys for your keyboard!” Big applause. “We think the iPhone 2.0 software will be phenomenal and raise use to a whole new level. We’ll release it in early July.”

“It will be a free software update for all iPhone owners, and the price is down to $9.95 for iPod touch owners.”

“Of course, we’ll have all these great apps, but how will we distribute them? The App store… it’s a way for devs to reach every single user. Users can pick their apps and wirelessly download them right to their phone.”

“And for those apps you bought, when there’s an update you can download that update wirelessly as well. Devs set the price of the apps, keep 70% of the revenues, we don’t charge them any fees — we FairPlay their apps so they’re secure, and if they want to give them away for free, there’s no charge whatsoever.”

“Now, we’ve enlarged the scope of the App Store from the 22 countries it was going to be in, it’s going to be in 62 countries — so almost anywhere in the world where there’s an iPhone. If your app is 10MB or less, they can download it over cell, WiFi, or iTunes — if it’s over 10MB they can get it on WiFi or iTunes. So that’s the App Store. We think there’s never been anything like it.”

“We got some other feedback that enterprises want another way to distribute apps — they want to distribute them for themselves, so we’re adding enterprise app distribution.”

“But we’re adding a third way — we call it ad hoc.”

“Imagine you’re a professor teaching a class on how to write iPhone apps! You want people to mail apps around… you can get certified and register up to 100 iPhones, apps can be circulated and posted for up to 100 iPhones. We think we’ve got a great story now.”

• MobileMe

“Now, we’ve got something entirely new.”

“We’re very very excited about this. It’s called MobileMe.”

Phil Schiller takes the stage.

“Good morning, I’m really excited to tell you about this brand new service… so what’s the idea? It’s like having Exchange for the rest of us.”

“MobileMe stores your info up in the cloud so you can get to it anywhere using any of your devices — Mac, PC, iPhone — it will push information up and down to keep everything up to date all the time.”

“It works with the native apps on my Mac or PC — it works with Mail.app, iCal, Address Book… as well as Outlook. You’d expect that it would work with those native apps.”

“Go to any browser, type me.com. Simple, easy to remember. Log in… you get an incredibly rich email client. It feels like a desktop.”

“I can run this on a Mac or PC — you might guess which my favorite is. I’m going to launch my favorite browser — which happens to be Safari. Just log right in.”

“So that’s MobileMe, an incredible new experience for all your information. It’s like having Exchange for the rest of us. Push email, contacts, calendars — works with native apps on the Mac and PC. And most exciting are these incredible new web apps. The perfect companion.”

“It’s available for $99 per year — 20GB of storage.”

“We’re going to create a free 60 day trial, available along with iPhone 2.0. You might be asking what about .Mac? MobileMe replaces .Mac.”

“.Mac users can continue to use service, but they’ll be automatically upgraded to MobileMe. So that’s MobileMe.”

• iPhone (2G) Recap

Jobs takes the stage once more, this time giving us a recap of the iPhone’s first year out on the market.

“Now I’d like to talk about something near and dear to my heart. That’s the iPhone. In a few weeks it’s going to be the iPhone’s first birthday. An amazing intro — certainly the most amazing we’ve ever had.”

“And iPhone has had tremendous critical acclaim — best invention of the year — it’s the widely believed that this it the phone that’s changed phones forever.”

“That’s all great, but the thing that makes us the happiest is that users love the iPhone. 90% customer satisfaction — that’s off the charts. What products today have that? 98% are browsing — mobile browsing has gone from nothing to 98% with the iPhone. 94% are using email, 90% are using SMS — 80% are using 10 or more features. You can’t even begin to figure out how to use 10 features on a normal phone!”

“In that first year we sold 6m iPhones since we ran out some weeks ago. We did figure out what our next challenges are… the next mountain we have to climb to go to the next level.”

“What are these next challenges? 3G.”

3G iPhone (At Last!)

“Second: enterprise support, third: third party apps, fourth: we need to sell it in more countries. We’ve sold iPhone in six countries so far, but believe me, they’re in use ALL over the world.” Hehe. “It’s clear there is a demand.”

“And last but not least — everyone wants an iPhone, but we need to make it more affordable.”

“The number one reason people didn’t buy iPhones is because they just can’t afford it (56%). So as we arrives iPhone’s 1st bday — we’re going to take it to the next level.”

“Today w’ere introducing the iPhone 3G.

“We’ve learned so much with the first iPhone. We’ve taken everything we’ve learned and more and created the iPhone 3G. It’s beautiful. This is what it looks like. “Black back! “Thinner at the edges. Full plastic back, it’s really nice.”

“Solid metal buttons, the same gorgeous 3.5-inch display, camera”

“Flush headphone jack.”

“Improved audio, it’s really, really great… and it feels even better in your hand, if you can believe it.”

“How does the iPhone 3G tackle these things? Let’s take a look at 3G. Why do you want 3G? Faster data downloads, right? There’s nowhere that you want it more than the browser and downloading email. First, the browser…”

“It’s even more remarkable when you look at this next to WiFi — you can see 3G speeds are actually approaching WiFi. It’s amazing zippy — 17s.”

“We took two other 3G phones — the iPhone 3G is 36% faster than the nokia N95 and Treo 750 — and look at the result you get, by the way! Full page on the iPhone, and quite a bit less on the other phones.”

“If we compare this to WiFi, we’ll see 3G approaches WiFi speeds. We’re also really proud that we’re doing this with great battery life — standby time is 300 hours.”

“2G talk time is up from 8 hours to 10 hours. 3G talk time… other phones have 3 - 3.5 hours, we’ve managed 5 hours of 3G talk time, which is an industry-leading amount of time.”

“Browsing, 5-6 hours of high speed browsing. Video - 7 hours, audio - 24 hours.”

“So great performance, great battery life. Now, one other thing that benefits from fast data is GPS — we’ve built that into GPS.”

“Location services is going to be a really big deal on the iPhone — you saw a bit of that here today, it’s going to explode. We get location from celltowers, from WiFi, and now we get it from GPS.”

“So! Built in GPS, and much, much faster data. We think we can check off 3G and add built-in GPS to boot.”

“Enterprise support: as we explained earlier, full Exchange support. All secure VPN, everything everyone’s asked for is built-in. We’re on exactly the right track, we can now check off enterprise support. Third party apps — the SDK, you saw the great apps, and we’ve got the best way to distro them.”

“We think we can check off third party apps. We distro iPhones in six countries — we set ourselves the goal of 12 countries for the iPhone 3G, and the stretch goal of 25 countries… Here we go…”

“We’ll be rolling it out in 70 countries in the next severeal months. Next time you’re in Malta and you need an iPhone 3G, it’ll be there for ya.”

“iPhone started off at $599 for an 8GB device, which now sells for $399 — we want to make it even more affordable. I’m happy to tell you the 8GB will sell for $199.”

“We think the iPhone 3G will be affordable to almost everyone. 16GB model for $299 — for that model we have a white one.”

“The big news, is $399 to $199 — we think we can check off more affordable.”

“70 countries this year. We’re going to start with 22 of the biggest, rolling out the iPhone 3G at the same time in all of these countries. July 11.”

“The price is a maximum of $199 all around the world — we’re really, really excited about the new iPhone 3G. And as you might expect, we have a new ad! I’d love to show it to you.” (I’ll upload the ad once it becomes available on iTunes.)

“You know, we’ve got such incredibly talented people at Apple — they put their hearts and souls into this product. I hope you can feel it. … and that’s just the start. WWDC 2008 — I think it’s going to be our best so far.”

“Take advantage of everything you can learn here and go make some great products. Thank you very much, I’ll see you this week!”

I’d just like to thank Engadget and MacRumors for providing the great live feeds from where all of this information was obtained, great job guys!

Feed from WWDC 2008 (Steve Jobs): Updates courtesy of Engadget & MacRumors

Image courtesy of Engadget