Facebook, which is currently ranked as the seventh most popular free iPhone app has announced some serious numbers in terms of reach.
Jed Stremel, Director of Mobile at Facebook officially announced during the Mobile Web Wars Roundtable that they have reached 1 million users with their iPhone/iPod Touch app.
Of course, the Facebook app has been amongst the top free apps since the launch of the App Store so this should not come as much surprise. However I cannot help but wonder a few things.
First, just how many users have some of the other top apps, such as PhoneSaber reached?
And second, how many of those 1 million iPhone/iPod Touch Facebook users are actually regularly using the app?
If you remember my top 5 iPhone apps, I had given the Facebook app an honorable mention, and while I am not a regular user it has still taken my once nearly abandoned Facebook page and at least spurred some interest for me.
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August 3rd, 2008 at 11:36 am
Actually, the Facebook app was not in the Top Ten Free Apps for quite a while after the App Store launched — despite it being featured prominently by Apple on the front page. I know because I have closely tracked the performance of our top app (myLite), which broke into the Top Ten on July 19, about a week after the App Store opened. We were ahead of the Facebook app for several days after that, and they were not yet in the Top Ten, though we knew they would surely be surpassing us at some point. (I mean, we’re just a little startup!) Nonetheless, we have held solid in the 11-14 range since dropping down a bit from the top ten some days ago. So we, too, are wondering, my gosh, how many total users we must possibly have!? Since Apple is not reporting yet, we can take a cue from Facebook’s saying how many they have — but they don’t say how they know this. Perhaps their app calls home somehow and allows them to keep track?
cheers,
Graeme
vp marketing
http://www.doapps.com
http://www.twitter.com/doapp