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Rogers happy with iPhone 3G sales, made initial commitment of $150 million worth

Wed, Jul 30, 2008 | by Robert Nelson

3G iPhone, iPhone News

Rogers happy with iPhone 3G sales, made initial commitment of $150 million worth

Despite the anti-Rogers campaigns that we saw leading up to the launch of the iPhone 3G it seems to be doing well, that is at least according to some recent statements coming from company president Nadir Mohammed.

Canadian carrier Rogers Wireless initially expected to not be able to offer the iPhone 3G this year, however when they found out they were going to see it for the first wave of launches they snapped into action and quickly committed to purchasing $150 million worth of the iPhone 3G. While no specific numbers were given as far as how many that included, or how many they have since sold, some estimates claim that they initially purchased somewhere around 333,000 iPhone 3G’s.

Mohammed was noted as saying that the discount “on each iPhone is the largest in the company’s history. Still, Apple’s approach is said to be highly, highly attractive” and that sales of their typical handsets “slammed on the brakes.” I am likely to believe the iPhone 3G is doing well because we have since seen Rogers slash the price of the 8GB Nokia N95 in half to help it compete.

[Apple Insider]

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1 Comments For This Post

  1. Jeff Lewis Says:

    Before you get too excited, don’t forget the other bit of info people leave out: Rogers buckled to the demands by introducing a 6GB/mo for $30/mo plan in the last week before the launch when it started to look like no one would show up. Heck they even claimed to be offering ‘breakfast’ at the flagship stores across the country to get even more people to show up and wait in line.

    The $30 plan is only until 1 Sept, so unless Rogers changes their mind, I suspect the adoption rate will drop sharply in three and a bit weeks.

    BTW, the breakfast the early lineup people got?

    A granola bar.

    How… appropriate. :)

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