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The Advertising Standards Authority in the UK has ruled against Apple on one of their latest iPhone 3G commercials. The ad in question stated that “all the parts of the internet are on the iPhone” and as any iPhone user can tell you, that is not entirely true, because while you may be able to visit any website on the Internet, there are parts that are not available such as Flash and Java support.

Apple tried to use the argument that they were referring to the ability to visit any web page, and not about their specific appearance or the technical details of the page.

From the ruling;

“We noted Apples argument that the ad was about site availability rather than technical detail, but considered that the claims “You’ll never know which part of the internet youll need” and “all parts of the internet are on the iPhone” implied users would be able to access all websites and see them in their entirety. We considered that, because the ad had not explained the limitations, viewers were likely to expect to be able to see all the content on a website normally accessible through a PC rather than just having the ability to reach the website.”

As you can see from the above statement, the ASA did not buy that argument and ruled that Apple cannot continue to play that commercial stating that it “gave a misleading impression of the internet capabilities of the iPhone.” I can understand the argument from the perspective of Apple, however I have to side with the ASA on this one.

[mocoNews]