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The iPhone can be a lot of things to a lot of people, but now it can also be a heart monitor and fitness tracking system as well. ITMP Technology has introduced its new SMHEART LINK technology, pricing around $155.

ITMP says SMHEART LINK is a wireless bridge that collects data from distributed health and fitness sensors such as heart rate monitors and cycling sensors and sends it to the iPhone via Wi-Fi. An accompanying suite of three iPhone fitness applications allow users to track their fitness data on the mobile phone.

SMHEART LINK is compatible with a growing list of heart monitor chest straps from companies such as Polar, Garmin, Nike, Reebok, Timex Ironman, New Balance and Numetrex. It is also compatible with biking sensors to track speed, cadence and power (watts).

[SMHEART LINK]