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Why so secretive, Apple?

Tue, Jun 23, 2009 | by Tim Bradbury

Apple Inc.

Why so secretive, Apple?

As I’m sure you’re well aware, Apple has a long track record of keeping its new projects under wraps (from even its own employees.) It is because of Apple’s desire for secrecy, that sites such as MacRumors, and even your very own iPhonefreak, are constantly reporting on what is believed to be the latest “leak” or “rumor.”

The New York Times recently published an article regarding Apple’s obsession with secrecy.

“Secrecy at Apple is not just the prevailing communications strategy; it is baked into the corporate culture. Employees working on top-secret projects must pass through a maze of security doors, swiping their badges again and again and finally entering a numeric code to reach their offices, according to one former employee who worked in such areas.

Work spaces are typically monitored by security cameras, this employee said. Some Apple workers in the most critical product-testing rooms must cover up devices with black cloaks when they are working on them, and turn on a red warning light when devices are unmasked so that everyone knows to be extra-careful, he said.”

While this isn’t iPhone news per se, if you have any interest in Apple as a company, or even just as “the people who make my iPhone,” I would strongly encourage you read the entire New York Times article, here.

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