Thanks to a recently leaked internal AT&T memo we are now privy to the fact that the iPhone 3GS launch “was one for the record books.” According to the memo, the sales for the iPhone 3GS exceeded the sales volume for the iPhone 3G release as well as the sales volume for other popular shopping days such as Black Friday 2008 and December 26, 2008.
Interestingly, it was noted that the iPhone 3GS sales beat the sales of the iPhone 3G by noon Central time on launch day. That last bit is most interesting to me, mainly because the launch seemed a little more subdued this year. Personally, I strolled in to a local AT&T Store after they had just opened and was back home within the hour with phone in hand. I guess this chaos-less launch can maybe be attributed to the pre-sales.
Of course, moving on, the memo also did discuss some non-iPhone related business, that still provides for some good, albeit useless knowledge. Anyway, it seems that text messages were being sent at the rate of 65,000 per second on June 25 (the day Michael Jackson died). Honestly, that number alone sounds impressive, but it was also noted that it beat events such as New Years Eve and American Idol voting.
Continue on to check out the memo.
1. Fact of the Week: On June 25, the day Michael Jackson died, text messages sent on our network spiked at 65,000 messages per second — the largest volume ever recorded — surpassing events like American Idol voting and New Year’s Eve, when millions of our customers wish their friends and family a happy new year via text.”
2. “iLaunch day 2009 was one for the record books, as AT∓T customers scrambled to get their hands on the fastest, most powerful iPhone yet.
Here’s a look at some of the milestones we achieved:
* Best-ever sales day in our retail stores
* Second-largest traffic day in our retail stores
* Most transactions processed via our IT systems in a single day
* Most upgrade eligibility checks in a single day
* Largest order day in att.com history
* Largest features sales day in att.com historyOn this year’s launch day, iPhone sales exceeded sales recorded on 2008’s iPhone launch day, Black Friday 2008 and Dec. 26, 2008 — all heavy-volume sales days. In fact, this year we surpassed 2008’s launch day sales at about noon Central time, and sustained our previous peak hour record, also set in 2008, for 11 straight hours.

July 4th, 2009 at 8:45 am
AT&T sucks. I hate those bastards.
July 8th, 2009 at 2:42 pm
Jason sucks.