The latest Droid ad makes it clear that it’s a phone for manly Maxim-reading, Spike TV-watching,  men. Why? Because “It’s a robot.” At the same time, it takes countless pot shots on the iPhone calling it a “a precious porcelain figurine of a phone”, and a “tiara-wearing digitally clueless beauty pageant queen.”

Of course, they never explicitly say iPhone (although there is a cartoon render of a white phone that looks similar), but like all of their other ads, it’s obvious who’s the subject of their scorn.

The ad declares that the Droid is a “”racehorse duct-taped to a Scud missile fast”, and also implies that it’s more than just pretty. I do think the ad is effective for a certain demographic, but it also sort of implies that the Droid isn’t a very good looking phone, and that women don’t seem to be invited to the Droid club. The 18-24 male demographic is a particularly desirable one for Verizon and Motorola, but I’m not sure if this ad campaign is the best way to go around courting users.

[Via CNet]