Two New iPhone 3GS TV Spots Debut
February 22, 2010 | Andy Boxall
It’s that time again, when two new iPhone 3GS TV ads appear! Played during the Winter Olympics coverage last night, these are not further entries into the ‘There’s an app for that’ canon, but standalone spots showing versatility.
The first has been named On Hold, and is the more interesting of the two, for it appears to attack the well-publicized ‘no multi-tasking’ disadvantage to the iPhone. It does this cleverly, as to the regular person who is shopping for a new phone, the phrase no multi-tasking sounds very final – one thing at a time ONLY – but the fact is it probably won’t affect them greatly during day-to-day use This advert indicates the iPhone can do more than one thing at once:
Of course, this isn’t multi-tasking as we expect it, but most won’t care!
The second spot is called First Steps and attracts customers by using that old favorite, a video of a cute baby falling over.
Enjoy!
tv commercial really effects the marketing
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Your right Sharp Mind that the TV commercial really effects the marketing because it also creates viral marketing with blogs like this and views on YouTube.
Shortly after these commercials were released another commercial was released by Apple called "Family Travel" (Found Here: http://bit.ly/chzGfE). It goes back to the old idea of showcasing the apps in the App Store. There is also a repeat performance of Schlage LiNK app from the "12 Days of Christmas" ad.
Schlage LiNK is known to iPhone users as the app that "can turn on the lights." It does more than turn your lights on and off it can also lock and unlock your doors, live-stream footage from security cameras and control your thermostat.
Something new in this commercial is that the app can tell you whether your lights were on in the first place. It is a great incentive for those of us who worry about if we turned off the oven while on vacation.
Schlage says: "LiNK is a home-management solution that allows homeowners to monitor and control features of their home through any computer and most Web-enabled mobile phones. It’s built on Z-Wave technology. You can read more about it here: http://link.schlage.com"
Full Disclosure: I work with Schlage LiNK and thought you guys might like the new commercial and travel app option.
If you have any questions about my comment or Schlage LiNK feel free to contact me.
tv adds are much essential now as these have very positive impact on product sales .