August 19, 2010 | Andy Boxall
Although we don’t suggest crunching down on a corner of your iPad to check whether Apple’s statement is correct, according to their latest TV advert, the iPad is delicious, playful, productive and a whole lot of other things too. Rather than using a voiceover to describe what the iPad can do, this ad relies on demonstration instead.
The image of hands interacting with the iPad is a strong one, and certainly brings the control system to the forefront, while the chosen apps appeal to a broad range of tastes and ages.
Here are the apps featured in the ad:
These are all great apps certainly, but aside from Safari that’s used to demonstrate Twitter, and Flipboard, new iPad owners are going to have to splash out for the rest of them, which isn’t very clear in the advert and could prove somewhat disappointing to the new buyer. Or does everyone pretty much understand that most things shown in iPad/iPhone ads is ‘extra’ these days?