Exciting iTunes Announcement Turns Out to be Not That Exciting
November 16, 2010 | Andy Boxall

So much for streaming music, streaming movies or anything else which could have seen today’s iTunes announcement linger in our memories the way Apple promised. Instead, we have the news that legendary Liverpudlian band The Beatles are finally available to download.
All of the studio albums and collections are up for sale, priced at $12.99/£10.99 or $19.99/£17.99, and they come with iTunes LP content such as photos, liner notes and lyrics. If you would prefer just to own everything, then a set containing all of the available content, plus some mini-documentaries and footage of The Beatles first US performance, is yours for $149/£125.
That’s it.
It’s our fault really, Apple have had such a run of interesting launches this year, we gave this more attention than it probably deserved. What’s the betting we won’t learn?










wow, your post was a little harsh. It was obviously big news to some people, have you looked at the top downloaded albums not even two hours after the announcement? Quite a few Beatles albums there already. Lighten up a bit man, geez.
While I feel that it is important that the Beatles being available on iTunes, I don't feel it was SO newsworthy that we wouldn't forget it. Plus, Steve Jobs tweeted yesterday that it was "Bigger than the Beatles" and then it ended up just being…the Beatles.
The news was about exciting as watching paint dry.
On the other hand, thanks for recommending Pulse, very cool!
Yes I agree
As exciting as kissing your sister.