December 1, 2010 | Andy Boxall
Apple continue to launch the iPad around the world, with 11 new countries added to the list this week. The lucky ones are Taiwan, Malaysia, South Korea, Sweden, Portugal, Poland, Norway, Hungary, Finland, Denmark and the Czech Republic, where both the Wi-Fi and 3G models should be available from your Apple dealer.
A new TV advert has also made its debut this week, entitled ‘iPad is Amazing’. Although it doesn’t break with tradition too much, this new ad highlights some of the new features of iOS 4.2 rather than concentrating on a particular app genre as recent ads have done.
- Pages working with AirPrint.
- AirStrip – Patient Monitoring.
- Solar Walk – 3D Solar System Model.
We’ve come to expect Pages and some of the standard apps to make an appearance, but the odd-one-out here is AirStrip, a very specific medical application designed for doctors working in hospitals where a particular piece of equipment is being used. That’ll appeal to the person on the street!
It really is ‘amazing’ the iPad can be used in this way, but AirStrip’s presence is at odds with the other featured apps; unless Apple are going for subtly underplayed ‘work and play’ angle.